Search results for " Discurso populista"
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El discurso populista en las revistas del primer franquismo
2022
In certain contexts, and historical moments, the press has become an instrument of a dominant group that turns media discourse into a weapon, in order to carry out ideological manipulation of the recipient (Charaudeau 2003: 42 ). This is the case in the magazines that are the subject of this work: Legiones y Falanges (1940-1943) and Y, Revista para la mujer nacionalsindicalista (1938-1945), two exemplary publications in which the power elites propose to extol the ideological basis of the young Francoist dictatorship and to build the identity of the woman that the regime needs. With this objective, institutional locutors adopt a wide range of argumentative strategies, legal and not, forging …